A person who appears to be ambling aimlessly, but is secretly in search of adventure.

1.11.2009

Surfrider Foundation anti-pollution advertising campaign


One of the primary missions of the Surfrider Foundation is "the protection and enjoyment of the world's oceans, waves and beaches for all people, through conservation, activism, research and education." They've recently embarked on a brilliant advertising campaign that powerfully spotlights the gross amount of pollution in the ocean. They collected actual trash from the water and beaches and packaged them in styrofoam and plastic wrap and displayed the product at farmer's markets alongside food from the same sea that people were purchasing for consumption. Eeeewww!

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